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Top 10 Communication Challenges in the Food Industry

Payton Kolbeck Payton Kolbeck

Oct 10, 2023

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    Nearly all industries with a large population of frontline workers have one thing in common: they all experience challenges with their frontline communications. Food and beverage manufacturing is no exception. Communication challenges in the food industry keep manufacturers from operating at their best and supporting the enterprise’s overall success and business continuity.

    It’s important for business leaders to understand and find solutions to the communication challenges in the food and beverage industry. Oftentimes, they are the leading cause of more serious problems, like a spike in safety incidents, reduced productivity, quality issues, and lower profits. Discover 10 communication challenges to address in your facility.

    Key highlights:

    • Frontline employee communication gaps in food and beverage manufacturing cause safety risks, productivity loss, and quality issues.
    • Cultural and language barriers, noisy environments, outdated tools, and interdepartmental silos are major food industry challenges.
    • Delays in reporting safety incidents and slow response to maintenance problems remain critical current issues in the food industry.
    • Limited device coverage, lack of centralized alerts, and information overload create persistent food industry problems.
    • Manufacturers are addressing these food and beverage industry problems with modern solutions like the Walt Smart Radio System by weavix.

    1. Cultural and Language Barriers

    Food and beverage manufacturers produce, package, and transport cuisine from many different cultures all over the world. In doing so, it’s no surprise that their workforces are as diverse as the foods they produce.

    Cultural and language differences directly impact frontline workers and how effectively they can work as a team, regardless of the industry they’re in. Language barriers create confusion among workers, make it difficult to collaborate on projects and tasks, and alienate those who don’t speak the predominant language in the workplace.

    At the organizational level, the negative implications of workplace communication barriers are more drastic. Enterprises that take a strong and direct approach to overcoming cultural differences in their workforce often experience lower turnover rates and increased productivity on the production floor.

    So, what are they doing to get these results?

    Leaders are investing in new technologies to help their frontline workforce overcome these food industry issues and work together more effectively. A communication platform for frontline workers with AI language translation capabilities allows workers to stay connected without the added challenges that arise when language barriers are left unresolved.

    Keep reading: Understand the importance of a real-time language translation device

    2. Noisy Work Environments

    Food processing facilities, manufacturing and packaging plants, and even the land where food is harvested are not your typical work environments. The heavy machinery, constant influx of people, and production clatter make for a noisy workplace — it’s no surprise that ear protective equipment is a common sight.

    Noise is not a food industry challenge that we can get rid of for the sake of improving frontline communication. But that doesn’t stop food and beverage manufacturers from working around it to find new communication solutions for their workforce.

    Instead of fully relying on voice and face-to-face communication, many facilities have opted for more visual communication to overcome noisy workplaces. This ranges from digital signage on the production floor to text-based and dictation-enabled communication through the Walt® Smart Radio System by weavix®.

    While enterprises haven’t been able to rid their frontline work environments of noise, utilizing more visually-centric communications with the available technologies provides a solution.

    Keep reading: Explore the advantages of video communication on the frontline

    3. Delays in Communicating Food Safety Incidents

    Food safety is important to supporting communities, supplying people with quality products, and maintaining customer’s trust in your brand. So, if there’s ever a food emergency that can affect those groups, such as a contaminated product, workers must be able to communicate that effectively and escalate it to the right people before the situation gets worse.

    Frontline workers have the potential to act as the enterprise’s first line of defense against any threat to food safety. The problem keeping enterprises from empowering their workforce to take a more direct approach persists because of the lack of available communication technology to connect every worker.

    When fully enabled, frontline workers can ensure the proper protocols are followed to keep emergencies from happening, respond quickly once informed of a situation, and minimize its impact on business continuity. To reach this optimal level, frontline workers must be connected to their peers, teams, and supervisors.

    weavix® utilizes its smart radio, mobile app, and website console to remove silos, make everyone accessible, and allow for immediate response. Whether they work on the frontline, in another building, or at the company headquarters, our platform unifies communication to help food manufacturers minimize and remedy any potential safety problems in food processing at scale.

    4. Limited Device and Coverage Capabilities

    Two-way radio systems have been the standard communication device for frontline workers since their inception. Recently, industry leaders have debated switching over to phones instead of radios for frontline communication, with some raising concerns over the privacy, usability, and security of phones in a frontline setting.

    However, many people, including workers, project managers, and site supervisors, are not on board with using phones as their workforce’s main source of frontline communication. Yet, traditional radios aren’t cost-effective for a typical budget and haven’t expanded their offerings much past PTT communications and texting.

    Many food and beverage manufacturers feel restricted in what devices are available for their frontline workers to use that:

    • Won’t sacrifice the security and integrity of the enterprise
    • Can fully function in a frontline work environment
    • Provide essential communication capabilities to best enable frontline workers

    To address these food industry challenges and meet the rising demand for new and affordable communication solutions for frontline workers, food and beverage manufacturers continue to use weavix® for secure and reliable communication. As a platform with a radio device and mobile app, workers can communicate with voice, images, and video, known as PT3, from anywhere in the facility.

    Keep reading: Explore 7 reasons why phones don’t work for the frontline

    5. Low Engagement Levels

    Problems with food industry communication have a major impact on engagement levels, work ethic, and overall productivity. Your frontline workforce is a valuable resource; one you shouldn’t take for granted. But, when workers don’t have a way to communicate, it’s difficult for them to receive recognition for their hard work, understand or connect with the bigger picture, and feel like a valuable part of the enterprise.

    Opening lines of communication allows your workers to bring the value they produce to the forefront. With weavix®, every worker is supplied a Walt® Smart Radio, so everyone is easily accessible to receive critical information and work as a team. Now, workers connect more effectively with their peers and forge meaningful relationships.

    When workers are more engaged and actively participating in discussions with their peers and leadership, it’s easier to develop an emotional investment in their organization. They have a better understanding of why their role is important and the impact they have in the bigger picture. They aren’t just producing food, they’re supporting entire communities.

    6. Inter-Departmental Silos

    One of the most overlooked current issues in the food industry is the lack of collaboration between departments. Production teams, quality assurance, logistics, and leadership often work in silos, making it difficult to align goals or respond quickly to problems on the floor. When communication stalls between departments, even small issues can escalate into costly mistakes.

    Food and beverage manufacturers need systems that enable real-time updates and cross-department visibility. By equipping every team with a shared communication platform, leaders can break down these silos and ensure everyone works toward the same objectives. This reduces duplicate efforts and strengthens accountability.

    With a more unified communication approach, enterprises not only improve efficiency but also foster a culture of teamwork. Workers understand how their role impacts others, and leadership gains clarity into operations at every level.

    7. Outdated Communication Tools

    Many frontline workers still rely on radios or paper-based systems that haven’t evolved in decades. These outdated methods represent serious food and beverage industry problems, as they limit functionality, restrict collaboration, and fail to meet the demands of modern manufacturing environments. When workers cannot share images, video, or translated text, they face unnecessary obstacles that slow down productivity.

    Replacing these tools with advanced, all-in-one solutions gives enterprises a clear path forward. Devices and apps designed for frontline conditions provide voice, video, and secure messaging capabilities in one system. This shift eliminates the need for multiple, disconnected tools while lowering costs in the long term.

    The adoption of modern communication solutions helps enterprises build agility. Instead of struggling with legacy tools, manufacturers can connect every worker instantly, improving both efficiency and job satisfaction.

    8. Information Overload

    Workers in large facilities are often bombarded with instructions, alerts, and updates. Without a proper system in place, this flood of information creates confusion and leads to mistakes. Among the most pressing issues facing the food and beverage industry is the challenge of filtering information so employees only receive what’s relevant to their tasks.

    When frontline workers are overwhelmed, critical messages may be ignored or lost in the noise. This can result in missed safety protocols, quality lapses, or even production downtime. Enterprises must find a balance between keeping employees informed and ensuring that information is delivered in an organized, manageable way.

    Smart communication platforms offer a solution by categorizing messages, prioritizing alerts, and delivering updates directly to the right teams. By tailoring information delivery, manufacturers can minimize overload while maximizing worker focus.

    9. Slow Response to Maintenance Issues

    Machinery downtime directly impacts productivity, yet many facilities still face delays in reporting and addressing equipment failures. These delays highlight ongoing communication challenges in the food industry, where frontline workers lack fast, reliable channels to escalate maintenance needs. Even small lags can disrupt production schedules and lead to higher costs.

    By equipping every worker with a digital device, food manufacturers ensure that maintenance alerts are communicated instantly. Workers can capture images or video of the issue, send it to the right team, and receive confirmation that the repair is underway. This streamlines the process and reduces the risk of extended downtime.

    Improving responsiveness also builds trust between frontline workers and management. Employees know that their concerns are being heard and addressed, while leadership benefits from stronger operational continuity and fewer unplanned interruptions.

    10. No Centralized Channel for Alerts

    When facilities rely on scattered tools like bulletin boards, emails, and radios, urgent messages are often delayed or missed altogether. This lack of a unified system represents one of the core food industry challenges facing manufacturers today. Without a centralized channel, leaders struggle to ensure that every worker receives critical updates at the same time.

    The consequences of fragmented communication are significant. A safety alert might reach supervisors but fail to trickle down to line workers, or an urgent change in process could be delayed until the next shift. These gaps put both workers and the enterprise at risk.

    Centralizing alerts through a digital platform eliminates these risks. Every employee, regardless of role or location, can receive immediate notifications tailored to their job. This consistency ensures operational alignment, improves workplace safety, and strengthens overall efficiency.

    How Manufacturers Can Resolve Communication Challenges in the Food and Beverage Industry

    Resolving frontline communication issues is more unique than if you were in traditional work settings. There are many additional food industry problems and complexities that those in an office setting don’t often experience, let alone become the norm.

    Food and beverage manufacturers have taken big strides to resolve the communication issues impacting their frontline workforce. One such effort has been investing in a communication solution to encourage engagement and help them build a better frontline employee experience.

    Keep reading: Review the features to look for in a digital communication platform

    Address All Communication Problems in Food Processing with the Walt® Smart Radio System by weavix®

    Most industries, especially those with a large frontline population, fall victim to poor frontline communication. Using weavix® to help their workforce communicate freely, food and beverage manufacturers oftentimes experience a rise in both engagement and productivity on the frontline.

    Schedule a demo to see how weavix® can help resolve communication challenges in the food industry.

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    Payton Kolbeck

    Recruitment Marketing Specialist

    Payton Kolbeck is a digital marketing professional with experience in content development, paid advertising, and project management. Most recently, he served as a Digital Marketing Specialist at weavix™, where he supported brand growth through content strategy, SEO, and paid media campaigns. His efforts contributed to increased social engagement, website traffic, and lead generation.

     

    Prior to weavix™, Payton held roles in project and campaign management at RSM Marketing and Entercom Communications, where he led website builds, digital advertising campaigns, and internal process improvements.

     

    He holds a Bachelor of Arts in Strategic Communication from Wichita State University, graduating Magna Cum Laude, and maintains certifications in Google Analytics, Google Ads, and HubSpot. In addition to his professional work, he has been actively involved as a recruitment and communications advisor for Beta Theta Pi.